Rebranding is always tough.
Is it the right time? The right name? The right direction?
I’ve been thinking about it for a really long time and I’m never sure if it’s the right time.
As humans, we’re constantly changing and evolving. And what used to fit us like a custom Burberry trench coat, suddenly feels like a straight jacket and you feel like you’re suffocating.
I’ve been feeling that way for a while now: about the blog, my style, my life.
You know that bit in Alice in Wonderland where she keeps eating and drinking and she keeps changing? Yeah that’s almost how I feel. As soon as I think I know who I am, BAM. Life just laughs.
Searching for Myself
I’ve desperately been trying to find who I am: I joined a gym, I’ve looked at flights, I went back to church and I still can’t shake this feeling of lutalica.
I’m so glad I found that word. Lutalica. It means ‘the part of your life that doesn’t fit anymore.’
But I can’t work out which bit of my life doesn’t fit. I’ve never been obsessed with anything (apart from my weight when I was 20). Some girls are obsessed with unicorns, some obsessed with pink, me? I’m obsessed with not knowing who I am.
I rediscovered Business of Fashion and I felt as if I’d found my first step.
There were so many jobs and articles that I started to feel excited again. Whenever I’ve felt lost, I shopped; I looked at blogger’s pages and how they created incredible articles and flat lays and I remember how excited I feel whenever I see clothes. I’m starting to believe that fashion is where I need to be.
So TRALISTY is born. Travel. Life. Style. It’s perfect.
I hope you enjoy my journey from here on in and hope to be your go-to when you need your fashion fix.