The Kmart Wormhole

When I arrived in Australia, I had never heard of Kmart but then colleagues kept saying “oh you haven’t been to Kmart? Just wait…” So one day I decided to pop in to see what it…

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Rebranding Me, Myself and The Blog + 5 Tips To Help You Do The Same

Rebranding is always tough. Is it the right time? The right name? The right direction? I’ve been thinking about it for a really long time and I’m never sure if it’s the right time. As…

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